Classic Logos of India

1. Designed in early 1990s, the logo for Airport Authority of India has a symbolic graphic depiction. The use of triangular form and the wings of an airplane together as a form instantly makes connections with airports. The upward accent of the triangle depicts the vision of AAI. The vision being to upgrade, develop, maintain, manage civil aviation in India. 2. Computer Maintenance Corporation (CMC), Designer: Arun Kolatkar, Moulis : The logo for the information technology, services and software company (now known as CMC Limited) was designed in 1975. The logo depicts the concept of integrated systems engineering as a unit. The geometric shapes forming letters C, M and C express the image of information technology, integrated services and modern engineering in a simple and effective way. The upward arrows creating the visibility of letter ‘M’ compliments the word ‘maintenance’. The geometric square used to create joined letterforms makes the logo a balanced, harmonious unit concept. The form is minimalistic, but at the same time follows the principle of ‘less is more’. 3. Doordarshan, Designer: Devashis Bhattacharya, student of Visual Communication, NID (as part of classroom exercise) :Born on September 15, 1959, the logo celebrated the first launch of program broadcasting in India. It is believed that around 180 TV sets were sold in 1959 (the year when television came to India). The design emerged from the hands of a visual communication student at NID, as part of a classroom exercise to create logos. Doordarshan was considered one of the largest broadcasting organizations in the world in terms of studios and transmission development. The classic form elucidates the identity that stands firmly till date. 4. HDFC, Designer: Yeshwant Chaudhary, Communica : The characteristic logo for Housing Development Finance Corporation Limited came into being in 1977, with the company’s aim to provide long-term financial loans for home ownership. The geometric design of the logo in simple colours of black, white and red make it strong as a symbol. The letters H.D.F.C. also following the same geometric style, placed below the logo unifies the concept of housing loans. Security, preservation and trust are the words that come to mind while viewing the logo. It also encaptures the objective of HDFC as a professional service that aids support to people of India with integrity. 5. Hindustan Petroleum, Designer: Sudarshan Dheer, Graphic Communication Concepts : Designed in 1974, the logo for Hindustan Petroleum Corporation Limited (HPCL) celebrates the “Club HP” concept i.e. High-quality personalized “Vehicle and Consumer Care”. The slogan Future full of energy complements the design of curved lines joining together like a stream of energy fuel being poured into the vehicle. The visual forms connect with the concept instantly. Additionally, colours of Red used the bold initials HP with blue circle and lines provide clear combination, reasonable contrast between letters and shape giving the logo a marked elegance. The symmetry makes the form balanced and simple. 6. Logo - Welcome Group, ITC Hotels, Designer: R.K. Joshi, Ulka Advertising : The design was a mark of extension of ITC to hotels in 70s. Surrounding the theme of ‘truly Indian’, ITC gave the name of ‘Welcome group’ to its chain of hotels. The letter W beautifully envisages the ethos of Namaste (the Indian traditional gesture of expressing ‘Welcome’). Conceptually, the form elucidates a universal form to accommodate India that unifies different cultures and religions as one whole. 7. Operation Flood Symbol for National Dairy Development Board (NDDB), Designer: Vikas Satwalekar, NID : Designed by Vikas Satwalekar in 1970-71, the drop logo symbolizes the Operation Flood movement started by Verghese Kurien for National Dairy Development Board (NDDB). The White Revolution changed the face of dairy functioning in India, giving livelihood to thousands of milkmen in Anand. The timeless simplicity of the drop signifies the value of milk, its sustenance by and for people of India, making India the largest producer of milk in the world. 8. Punjab National Bank (PNB), Designer: R.K. Joshi, Ulka Advertising : Designed in 1984 , the design with letter captures the ethos of the letter in Gurmukhi to conceptually complement Punjab National Bank (PNB). The orange colour also compliments the Indian ethos and traditional image. The Gurmukhi letterform enclosing a circle compliments the identity of PNB as a nationalized bank (system of the bank under the control of government). 9. SBI भारतीय स्टेट बैंक , Designer: Shekhar Kammat, NID : The logo for State Bank of India, India’s largest commercial bank was designed on 01 October 1971. As an initial response to the circle form with an open hole, it looks like a key-hole. But, the real concept behind the design being that the circle encloses a common man inside at its centre. The common man represents the centre of the bank’s business. The circle signifies the service of trust, security and perfection for the common man. Moreover, the slogans With you all the way and The banker to every Indian support the idea of serving the common man as the epicenter of its activities. This logo is a unique example of how to create a quality of a concept with most basic geometric form of design i.e. the circle. 10. Steel Authority of India Limited (SAIL), Designer: R.K. Joshi, Ulka Advertising : The logo for the largest integrated Steel and Iron producer, SAIL was designed in 1973. SAIL has laid a sound infrastructure for the industrial development of the country with its integrated steel plants. The symbol using the triangular form with an upward direction indicates growth and development of steel industry. The solid rhombus used enclosed within the triangle seems to agree with the fact that SAIL stands to infuse high level technical and managerial expertise. 11. TITAN, Designer: Sudarshan Dheer, Graphic Communication Concepts : The logo was designed in 1987 with the joint venture of Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO) to form TITAN Industries. TITAN exports watches, accessories and jewellery in both modern and traditional style designs. The most attractive aspect of the logo is the play with letter ‘T’ creating a circular hallow around it. The form reminds of a watch dial and the internal parts of its machinery. Simple and elegant in form, the logo beautifully elucidates the traditional ethos and modern identity of Titan products. 12. Trade Fair Authority of India (now called ITPO – India Trade Promotion Organisation), Designer: Benoy Sarkar, NID : The logo was designed in 1974, when government of India initiated in the area of external trade. The logo has an interesting depiction of letters T and F. Thetone is a fusion of preservation of traditions of Trade and investments along with modern identity of ITPO. The logo has a universal form. It signifies an authority of India exercising trade through fairs and exhibitions in India and abroad.

Source - Email :
Compiled and documented by: Nanki Nath, Ph. D student and Prof. Ravi Poovaiah, IDC, IIT Bombay, nankinath[at]gmail.com
Designer: Benoy Sarkar, NID

Logos representing India

1. Aadhaar Designer: Mr. Atul S. Pande (Pune, India) The brand name for Unique Identification Number (UID) is Adhaar. UID launched an all India competition in 2010. The selected logo depicts a glorious sun image in red and yellow colours, with the sun’s nucleus depicted as a fingerprint in red. It symbolically depicts a dawn of new identity of every individual, endowed with a unique number for each individual. 2. Adivasi week festival Designer: Roby D’Silva, Desilva Associates Popularly known as Adivasi Mela (Orissa State Level Annual Adivasi Exhibition), the event is an annual celebration of Tribal Art and Culture in Orissa. Started in ‘80s, the event went on for one week in a year. The symbol for one such annual week festival depicts Orissa’s Tribal mask. The depiction of big eyes with an evil smile along with the intricately patterned Crown of the mask is a direct signifier of Indian Tribal Art. 3. Festival of India Committee Designer: Nidhi Parekh, NID Festival of India Committee is a national body that aims to organize annual festive events in different cities of India. It also organizes the annual ‘Festival of India’. The form of our national bird, the peacock forms the central image of the logo. The graphic effect of fine, fluid lines for its wings depicts the vibrant, flourishing image of Festival of India Committee. Utilizing the symbol of India’s national animal, the core Indianness has been impersonified in the logo. 4. Film and Television Institute of India Designer: S.M. Shah, NID Established in 1960, FTII is the premier institute of film and television institute. The logo for the institute presents the simple letterform in Devanagri. The angular stroke to the turn and the vertical stem of the letter connotes the impression of a rolled film strip. The angular stroke is repeated on the top right end of the Shiro-Rekha to provide visual balance to the composed letterform. 5. IDC Conference Designer: Yeshwant Chaudhary, Communica Designed for a conference at Industrial Design Centre (IDC), IIT Bombay . 6. IIT, Guwahati Designer: Yeshwant Chaudhary, Communica Designed in 1994, the logo of IIT Guwahati is based on the concept of sound connection between the mind, body and soul. The concept underlines the deep philosophy of cosmic beliefs in the field of Yoga (a philosophy practice in India since the vedic times). The triad connected with sound training and education creates a unified assimilation of true Indian values of education. 7. Indian Telephone Industry (ITI) Designer: S.M. Shah, NID Though established in 1948, the logo for ITI was designed in 1971, with the first ever Indian Telephone Industries plant established in Naini (Uttar Pradesh) as a manufacturer of transmission equipments like telephonic instruments, related fibres etc. The use of Devanagri letterform in a graphic treatment that creates the form of a telephone along with equally bold letters ITI with deliberate angular endings signify the cutting edge technology in making fibre and telephonic products as part of transmission equipments. 8. Mahavir Hospital Designer: Sudarshan Dheer, Graphic Communication concepts A public charitable trust now developed as an extension of the hospital, now called Shree Mahavir Health and Medical Relief Society was established in South Gujarat (1979). The metaphor of ‘fire’ has been inserted into the medical symbol of plus sign. The red + sign is symbolic to medical profession. The flaming growth is shown emerging from the + sign in order to communicate developing quality, healthcare services and facilities for the patients. 9. Maurya Hotels – ITC Designer: R.K. Joshi, Ulka Advertising With ITC group of Hotels diversifying through its several chains in 1970s, on such chain namely Maurya group of ITC, Delhi got a strong visual identity. The logo designed by Late R.K. Joshi depicts the arched form signifying a warm, homely welcome and hospitality for the visitors. The colour ‘green’, a convincing choice of an earthly hue marks the logo with vitality, comfort, peace and closeness that we experience at our homes. The depiction of a circular suspended form in the center part of the logo reminds of the welcome symbols used at the doors of Indian homes. 10. National Integration Council (NIC) Designer: Benoy Sarkar, NID The objectives of National Integration Council (since 1961) – a body under Ministry of Home aims to find path breaking ways to tackle social issues and biases like regionalism, casteism etc. The logo is iconic, depicting people joining hands to integrate and assimilate ideas. The efforts aim to to propagate a secular, equal and strong socio-economic and political fraternity in India. These values are added more visual essence in the symbolic use of the national tri-colour palatte of India’s flag. 11. Yoga Tirtha Academy Designer: Sudarshan Dheer, Graphic Communication Concepts Yoga Trith Academy is the oldest Yoga centre of India, established in early ‘70s. The logo depicts the philosophy of collective concentration (dhyan in hindi) that unites mind, body and soul. Based on deep Indian philosophy and science of yoga, the logo stands for Indianness – its identity and values. 12. Young Presidents’ Organization Designer: Viru Hiremath, Vartul Communications Young Presidents’ Organization is a premier network of new leaders in the global scene of business and entrepreneurship. This logo was created on the occasion of a world conference organized by the network in Goa in 1994. The logo signifies the concept as elaborated in the punchl line “Doors of perception” written below the logo. It depicts a Banyan tree which has the roots going down and firmly associating with the ground. The expression connotes affirmation, reliability, values like a sustained consistency in the quality and growth.

Source : E-mail.
======================
Compiled and documented by:
Nanki Nath, Ph. D student and Prof. Ravi Poovaiah, Industrial Design Centre (IDC) - IIT Bombay

Food Map of India

 

I found this food map of India through a chain mail. Very interesting...Click on the map to enlarge